An examination of Twitter traffic reveals how, and what, was hot during the Oscars but also finds Tinsel Tone is much less likely to engage fans than are more prosaic industries. … [Read more...]
10 Reasons Your Followers Will Leave Your Brand on Twitter
Posting too much or too little -- or simply being boring -- on Twitter might cause you to lose a few people. … [Read more...]
Burger King Rivals Spark Hot Dog War on Twitter
Competitors have all come forward with special hot-dog deals and social-media mud-slinging efforts in the last week. … [Read more...]
The Paradox of What Makes Something Go Viral
Trying to figure out the recipe for content that goes wild on the Internet is sort of like trying to figure out how to be most popular kid in school. Trying makes it less likely. … [Read more...]