Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content
Aug 9, 2017 by Greg Finn
New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions.
- 2017 growth hacks: Use affiliates to improve PPC reach
Aug 9, 2017 by Lori Weiman
In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line.
- Breaking down silos in e-commerce retail
Aug 9, 2017 by Andreas Reiffen
Want to improve your e-commerce sales? Columnist Andreas Reiffen makes the case for data sharing across marketing channels to avoid lost revenue and wasted ad spend.
- Accelerated Mobile Pages (AMP): IS faster better?
Aug 9, 2017 by Digital Marketing Depot
Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption. […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Local & Maps
SEM / Paid Search