LinkedIn is the largest professional network and is one that’s easy to use. You can make the most by optimizing your LinkedIn profile to sell your skills, grab attention, and validate your accomplishments. A LinkedIn Profile is a powerful self-promotional tool and is useful when you are searching for a job. However, to ensure that your LinkedIn Profile stands out and is visually appealing to visitors it is important that you pay attention to these 5 points.
CREATE A PROFESSIONAL HEADLINE
The headline speaks volumes about you as a professional. This headline appears at the top of your profile right below your name. It is one of the first things that a visitor will see. Hence, make sure you do not keep it generic with titles like Manager or Director. You should add keywords relevant to your job so that recruiters can find you easily.
Your LinkedIn Profile will have a headline by default that is populated from your job title and company. However, this information shall already be mentioned in your experience. Duplicating information appears very unprofessional and also makes the profile seem redundant.
WHAT SHOULD YOU DO?
There are several factors you should look at before completing on a headline.
The following considerations will help you create a winning headline.
You should take a look at other headlines of people in the same profession and use them for ideas.
THINGS TO AVOID
The headline is the first thing about you that will pop out to a recruiter and is extremely critical to your hiring.
Here are a few things you should avoid.
BE SURE TO FILL OUT THE SUMMARY
Your name, profile picture, and headline catch the attention of a recruiter for some brief seconds. However, it takes your summary to keep them interested in reading more about you. A good summary helps in catching the essence of your profile and you as an employee. Here are a few tips to ensuring that your profile summary stands out.
Your summary should have a structure to the content. You should break it down describing your job profile, achievements, needs. It can be easy to run away with words while writing the summary. The essence is to maintain a structure and stick to it.
Be sure to put in your purpose in the first few lines of the LinkedIn Profile Summary. You do not want a recruiter losing interest. By stating your purpose, you make it easier for a decision maker to stay on your profile.
A good way to start your summary is by listing your accomplishments or making a promise. You can guarantee success in your field or highlight another potential.
LET YOUR PASSION & HUMANITY THROUGH
A big way to make your summary successful is to let your passion and humanity seep through the words. The recruiter should feel your enthusiasm for the field in which you work.
There is nothing more undesirable than reading content that is not punctuated and has spelling errors. It is crucial that you punctuate correctly and ensure that there are no errors.
You can even use provocative statements that catch the intrigue of the reader. You can include a short story build up that leads somewhere to your present job role. These leading summaries keep the reader engaged.
BUILD A LARGE NETWORK
You must have heard about networking on LinkedIn. You can marginally improve your chances of landing a job by catching the attention of a recruiter by being part of a large network. Here are a few ways you can build a large network. However, before you accept any connection requests or send out a few of your own, you should make sure that your profile is complete.
CUSTOMIZE YOUR REACH OUT REQUESTS
LinkedIn offers you the option to customize your reach out requests. Rather than using the default unimaginative request you can create something of your own. However, make sure it describes you professionally. Also, it is important that you send requests to people with the aim of creating a network that is both diverse and concentrated. You want people from your industry and sector to be on your profile. But it is also important that you add people from other industries to expose your profile to a larger group.
ACCEPT REQUESTS PROMPTLY
LinkedIn like any other social media platform does not work on closed networks. Hence, keep a broad mind and accept the connection requests that you receive. It is also important that you get in the habit of accepting requests promptly. This sends out a good message regarding you professionally.
DON’T MISS OUT ON GROUPS
Groups are a great way to grow your network. They are also good to connect with other like-minded people who are related to your areas of social causes, thought-leadership, and alumni. LinkedIn lets you connect with 100 groups at a time. Make sure you put thought into this as the wrong group might send out a wrong message to a recruiter. Also, after signing up with a group introduce yourself and share about your purpose there.
DESCRIBE YOUR WORK EXPERIENCE
Many people make the rookie mistake of copying their resume word for word in the work experience section. This section allows a visitor to understand your past and current job-roles. The good part here is that only someone who is interested in you will go through your experience. Hence, if a recruiter is reading your experience, then chances are that you have already snagged his attention. However, the challenge here is to keep that attention maintained.
LINK TO YOUR COMPANY PAGE
If you are in a job role, and if the company you work for has a LinkedIn Page, then make sure you add that page to your profile. While adding a position you are prompted by LinkedIn to add the name of the company you work for. Your personal profile will get linked to the company name you use. This will result in a logo appearing next to your experience details. This also makes your experience look credible and professional.
SPECIFIC JOB TITLE
There will be thousands of job aspirants with the title Marketing Assistant or Retail Manager. It is important that you specify more about your particular job role. For instance, you can mention ‘E-commerce marketing assistant managing a large toy store.’
LinkedIn allows you 2000 characters to describe your job responsibilities, functions, tasks, and achievements. This section also factors in LinkedIn’s internal search engine. Hence, make sure you do not skip this part with just a few words. Make use of the characters allotted to you scientifically. Add the necessary keywords relevant to your job profile and which recruiters might use to search for you.
It is all right to use bullet points. However, it should not look like a copy paste. Pay attention to the structure and employ all techniques as discussed in writing the summary.
KEEP IT CURRENT
It is very important that you keep your LinkedIn Profile absolutely up to date. It does not affect catching the attention of a recruiter. But, in case the company you worked for went defunct, and you still show as an employee, then your chances of getting that interview invite will become slim.
INCLUDE YOUR CONTACT INFORMATION
Every LinkedIn Profile comes with a contact information box. However, most people are eager to upload their profile and completely miss out on this box leaving their profile with no contact information. It is important that you utilize this space and add every bit of contact information. You must include your email address and a contact number.
LinkedIn also allows you to share website and blog links. If you maintain a blog relevant to your profession, then this will be a good place to mention it. Also, you can add your twitter username here. However, maintain caution as you only want your future employer to see suitable and professional tweets.
LINKEDIN PROFILE – CONCLUSION
It is easy to create a LinkedIn Profile that is noticed by potential recruiters. By adding keywords in all the relevant fields such as work experience, headline, and summary you also ensure that your profile is found by a recruiter. The tips listed here take little effort while achieving massive results. Apart from keeping your profile current, these tasks require a onetime effort only.