Are you an Instagram junkie looking to maximize the reach and audience of your social media posts on Instagram? Your Instagram posts can be attached to a short note or caption and a few hashtags. Hashtags categorize and organize your content, whether photo or video, which ultimately helps people algorithms understand your content, discover it, and optimize the use of it. For example, a clothing blogger might post a picture of a new outfit, and then use the hashtags #clothes #dress #envywear #love.
The best way of increasing your followers is to add captions with hashtags. By adding hashtags to your posts, you provide a way to associate your content with conversations that are happening throughout the platform. Think of captions and hashtags like adding searchable to your visual content.
WHAT ARE INSTAGRAM CAPTIONS?
An Instagram caption is text-based content that you write alongside your visual content. Captions are searchable, and better captions are more likely to get your posts seen. Hashtags provide a way of adding focus keywords to your content and trending hashtags will impact your search score when Instagram figures out how "high" your posts should show up on their search.
A decent Instagram caption adds context, personality and a call to action to your posts. Captions can be short, long, or even very long, up to the max of 2200 characters. The key to captioning is post stuff your audience finds engaging. By adding hashtags, you can further hone your captions or help extend their reach into other audiences who are searching through Instagram by keywords.
To get more specific, some authorities suggest there are 7 key ingredients to successful Instagram captions:
How Are They Used?
There are many uses for Instagram captions, but really the best way to consider it: your captions add value to your posts. Your audience will interpret that value in many ways, and it will be up to how your brand and content is received. You can be funny, serious, or just explanatory in your captions - in all cases, they are serving the purpose of adding value to your visual content. Unfortunately, caption writing can feel daunting - you have a perfect picture, and want to craft that perfect message. It doesn't need to be that way - if you have an appreciative audience, your caption copy will add value in all regards.
Being strategic with hashtag use is critical to finding success with your hashtags and Instagram captions. There are popular hashtags, and niche ones. If you're trying to cling to a popular hashtag, note that you're swimming in a big pond. Someone searching for #love will see thousands of posts, and odds are yours is not going to be at the top of that list. How will anyone find your post one #love?
On the other hand, a tag like #lovemydogarfarf would be a niche. There probably are few if any other posts tagged with that hashtag. Someone searching for that tag will definitely find your post, you just risk that there's a chance (and a good one at that) that no one will search for #lovemydogarfarf. You need to be strategic, and that means finding a happy medium between the popular and a niche relevant to your posts, content, and brand.
The obvious question then is, how and where do you find these just popular enough hashtags that are relevant to your posts, content, and brand? Certainly, the easiest and perhaps best way is to see what's posted on Instagram directly through your own audience, competitors, and industry leaders. That said, there's no shortage of published most popular Instagram caption lists floating around the web.
20 OF THE MOST POPULAR INSTAGRAM CAPTIONS
When thinking about "popular captions," there are all types, depending on the photo in question, of course. We divided captions into 4 categories. Motivational, Celebratory, Sassy, Sentimental, and Song Quotes. In the context of popularity, remember it is a fleeting concept. Nothing last forever, most likely, at the time publishing this article, the list below will have moved on. Captions follow trends, memes, and the flavor of the day, so take that as a word of warning. With that said, we comprised our list of ones we considered to have a timeless quality.
- Be Happy
- Go Big or Go Home
- Be a Warrior, Not a Worrier
- Catch Flights Not Feelings
- Last Day Of Class
- Happy as a Clam
- Rolling With the Homies
- We Got That Friday Feeling
- Always Classy, Never Trashy, and a Little Bit Sassy
- You Couldn't Handle Me Even if I Came With Instructions
- I Donut Care
- I Woke up Like This
- Best Friends Make Good Times Better and Hard Times Easier!
- I Don't Know What's Tighter, Our Jeans or Our Friendship!
- A Friend Will Always Make You Smile, Especially When You Don't Want to...
- If Only We Could Turn Back Time...
- Kiss me under the light of a thousand stars - Ed Sheeran
- Cause you're a sky full of stars- Cold Play
- I keep dancing on my own- Calum Scott
- Can't keep my hands to myself- Selena Gomez
Note that some of these captions and their accompanying hashtags follow a pattern of X4X, eg., follow4follow or like4like - these are indicators to your audience and prospective audience. If someone follows, tags, or likes your post with certain hashtags, you'll reciprocate by following or liking that person back.
Many of the most popular hashtags are abbreviations. #tbt is Throwback Thursday, which is tagged to posts of old photos, typically published on Thursdays. #fbf is Flashback Friday, is sort of the same, but for Fridays. #igers and #ig are abbreviations for 'an Instagram user' and can be used to prefix other tags, such as #igtravel, used for travel-related content of the posting Instagram user. If you happen to be new to Instagram, Google will be your best friend, as it might not always be obvious what some of these mean, such as #wcw (women crush Wednesday), or #mcm (man crush Monday).
Being an author is hard, and potentially even harder for bite-sized content. Figuring out what to say for your Instagram captions can seem difficult, but it's pretty important to take this on to gain and keep an Instagram following. It's also important to note that captioning your content is part and parcel with the content itself. Whether you've got a personal profile, a shop or eCommerce brand that's selling products, or just sharing stuff related to the trends of the day, writing good Instagram captions will be a key component to your success on the platform.