Whether we’re looking to expand our personal business, grow the following for our employer, or want to extend the reach of our own voice, utilizing Twitter is an indispensable method. With over 150 million daily users, it is one of the most active and engaged social media platforms on the market today. Learning how to use Twitter to our advantage can provide unlimited benefits, whereas failing to navigate it can be profoundly deprecating. In this article, we’ll explore the strategies on how to get followers on Twitter.
HOW TO GET FOLLOWERS ON TWITTER
Here are some strategies to use and avoid to get more followers on Twitter.
HOW TO GET FOLLOWERS ON TWITTER: THINGS TO DO
Keeping the audience you already have is vital if you ever want to grow. Just as you can’t expect to make muscle gains in the gym if you’re not providing your body with proper nutrition and rest, feeding your followers is a must. Posting often will keep the audience engaged and active on your page, which will draw more followers. If you're looking on how to get followers on twitter, post often.
DEFINE YOUR AUDIENCE
There are many people out there, and there are a lot of Twitter accounts to compete with. You need to define who your ideal audience is, and that often begins with defining who you are. What is unique about you, your business, or your employer that no one else can replicate? What value can you provide to the lives of others they cannot get anywhere else? This is a difficult but critical step in growing your followers on Twitter, and it will help you provide relevant content and retweets. Plus, if you’re doing something you are passionate about, interacting with these people will be incredibly rewarding. Know thyself to know your audience.
OPTIMIZE YOUR POST TIMING
This one is a no-brainer: you’ll get more followers on Twitter if you’re posting when more people are on Twitter. That’s it. Research shows that people are most active on social media in the early and late afternoon, i.e. around lunch and when everyone is getting off from work. Research your audience to tweak your timing to your specific needs. For example, if you are catering to business professionals, post in the early morning and early evening. If stay-at-home moms are more your audience, peak activity will be different. Do your homework.
USE YOUR OWN NETWORK
This is a simple tool that can greatly expand your following. You may feel like you’re signing in blood on a cryptic looking scroll, but it’s an easy step if you're looking on how to get followers on Twitter. Import your contacts. You may be hesitant at first, but it can open the floodgates. People in your address book will now be more likely to scroll across your content, and the same goes for people within their own network. The potential is exponential.
Mastering the hashtag is crucial in getting more followers on Twitter. It’s site-specific SEO. Posts with just one hashtag showed on average 12.6% greater engagement than those with none. Learning how to use industry hashtags such as #marketing or #mediamarketing can be excellent ways to augment professional posts. Utilize local event hashtags like #AustinCityLimits. Additionally, there are a number of community hashtags that are ripe for the taking. Try #photooftheday or #tbt to instantly expand your reach.
VISUALLY CAPTIVATE YOUR AUDIENCE
It happens all the time. When it happens on the road, it is called highway hypnosis. If you’re killing time, scrolling through the Twitter feed, post after post of straight text becomes indistinguishable. Having a graphic or gif as a part of your post is an effective way to break the monotony. It draws the attention of the user instantaneously. Gifs are particularly effective because they will draw the user’s attention for a greater length of time. And for reasons that have yet to be explained by industrial psychology or behavioral neuroscience, infographics are shared three times as often than any other type of image on Twitter.
ENGAGE WITH THE PEOPLE
It isn’t enough to just post content and hope for the best. In order to get more followers on Twitter, you need to interact with your followers on Twitter. Man is not an island unto himself. Twitter is a community. Retweet content that you think your followers will like, in fact, research it to see what other communities your followers belong to. Retweet content from your followers! Tag them and other influencers. Reach out to them via direct message and just wish them a wonderful day or compliment them on a post they made. When your followers comment, reply. It will help build loyalty and give you a reputation as someone who really cares about their community. Who doesn’t want to be a part of that?
SHARE YOUR ACCOUNT ON OTHER PLATFORMS
If you’re using Twitter, you’re more than likely to be found on the other major social media platforms as well. There is no shame in sharing your Twitter account on Facebook, Instagram, or SnapChat, or vice versa. Include your Twitter profile in your Instagram bio or “About Me” on Facebook. Different people have different preferences for social media, and if you’re not reaching out to the hardcore Instagrammers or Facebook users, you are not fully utilizing the power of social media. Share, share away.
POST RELEVANT CONTENT
It should be apparent by now that, in your quest on how to get followers on Twitter, you should be spending time towards that endeavor. Do some research, some trial, and error. See what your audience likes and what they dislike. It may seem obvious, but it needs to be said. Post content that your audience is going to enjoy and be engaged in. Give them something that they cannot help but give in to and comment on.
START YOUR OWN BLOG
Blogs are a magnificent adjunct to any social media platform. Your more diehard followers will love the opportunity to go more in-depth into your consciousness, and the additional sophistication that a blog provides will get more followers on Twitter. Dive deep into a topic you're interested in, share your personal experiences, and be your authentic self.
OPTIMIZE YOUR PROFILE FOR NEW FOLLOWERS
We’ve heard this warning since we were little kids: be careful with people you meet on the Internet. In this case, “people” may not refer so much as to actual persons of malicious intent, but bots. With an estimated 15% of tweets suspected of bot activity, proving that you are an authentic human or organization has never been more relevant.
A good first step is a quality profile photo. If you belong to an organization, a professional, high-resolution brand logo conveys the trust of a warm handshake. If you’re an individual or personal brand, a clean, unobstructed photo of your face is an excellent introduction to who you are. It, of course, never hurts to smile.
In addition to providing a good photo, providing relevant tags, locations, and keywords offers you additional credibility. People should be able to take one look at your bio and be able to discern what it is you’re about, what you do, who you work for, and where you’re located. Adding your own personal flavor to things goes a long way as well. For now, bots still have trouble with these minute human details.
HOW TO GET FOLLOWERS ON TWITTER: THINGS TO AVOID
KNOW WHEN AND WHEN NOT TO DM
Direct messaging can be an effective tool. It builds loyalty within your following by showing that you want to reach out to individuals. However, by spamming people with DMs, you create an air of neediness. Keep you DMs for opportune moments to build trust with your followers.
DON’T CONSTANTLY POST
Posting consistently is important, but posting incessantly is far from the most ideal way to get more followers on Twitter. It is obnoxious. People don’t want to see your name popping up in their feed over and over again. Take it easy. By keeping your posting in check, you won’t have as much of a need to cultivate new content, and you’ll keep your community engaged while refraining from overwhelming them.
DON’T POST REPETITIVE CONTENT
When you’re running low on content, it can be alluring to reach back into old tweets or post similar items, but variety is the spice of life, and your followers know it. Cater to their tastes, but also give them something different. You won’t cater to any particular group, and you’ll attract interest from people whom you may not have been able to interact with before.
HOW TO GET FOLLOWERS ON TWITTER: CONCLUSION
Getting more followers on Twitter is an excellent way to promote your personal business, brand, or voice. If you follow these guidelines, you will be on your way to cultivating a cult following, with numbers growing every day. Remember, nothing worth earning comes easily, so be ready to invest your time and energy in this, and most importantly, be persistent and patient.