It is likely that you have heard of Facebook Business Manager, which is a tool for managing advertisement accounts, pages, and the people who work on them, all in one place. If you have not heard about the tool, or know little about it, this article is for you. You need to know what the tool is and how to use it, especially if you want to market your business on social media. This is because Facebook Business Manager allows you to track separate ads or pages for your clients and generate reports. This article highlights what the tool is, its need, and provides information on how to use it.
What Is Facebook Business Manager?
Many people use Facebook as a digital marketing platform, and Facebook Business Manager can be handy when you market your business via Facebook. Facebook Business Manager is a tool that allows business owners to create, publish, monitor, and report on a variety of business-related assets. These include your business’s Facebook advertisements and Facebook Pages. The tool allows business owners to grant either partial or full access to various employees and facilitates the assignment of different roles within the platform.
Is Facebook Business Manager Separate and Different From Your Facebook Account?
Of note is that Facebook Business Manager is not tied to your Facebook personal account. Therefore, you do not need a personal Facebook account when using the tool. The business manager tool only shows your business assets, including ad accounts, and the pages related to your business, along with advertising and social media analytics.
Is There A Need for Facebook Business Manager?
Running Facebook ad campaigns for your business can be overwhelming. This can even be intimidating to new advertisers. With many targeting options, metrics, and placements, it is not a simple platform to dive into. However, with Facebook Business Manager, it becomes much easier. This allows you to market your business on Facebook.
Essentially, Facebook advertising is one of the most lucrative digital marketing options available, particularly when you use it right. This is possible when you use the Facebook Business Marketing tool. There is a high chance that your ads on Facebook will be effective. You will convert leads into paying clients. This is because Facebook advertising is a big deal. There are 1.4 billion active users who spend about 50 minutes daily on Facebook, Instagram, and Messenger. With that being said, it's no wonder 93% of marketers make use of Facebook as an advertising platform.
Once you use the tool, you will generate more sales. This directly translates to increased profitability for your business. You will grow brand awareness and traffic and reach the colder and less engaged audiences, which will create new clients while also keeping in touch with the existing ones. This definitely improves brand loyalty. Be assured that with increased web traffic, your company will attract more clients, and this can be achieved by using the tool.
Information On How to Use Facebook Business Manager
Setting Up Facebook Business Manager
This can be done in 3 easy steps.
Go to Business Manager and then click the “Create Account” button on the top right corner.
You should then fill in the details of your business in the pop-up screen. Click on “continue” once you complete signing up your business.
A pop-up screen appears asking you for your email. Type your email and then click on “Finish.”
These three simple steps set up the tool. This implies that it does not matter whether you had a personal account with Facebook. Setting up the tool differs from setting up a personal account on Facebook. Setting up the business tool requires you to enter your business name and email. The process can take as little as 2 minutes.
Adding Facebook Business Pages
After you complete the registration process, go to your Facebook Business Manager homepage. You will see the buttons “Add People,” “Add Ad Account” and “Add Page.” To add pages, go through the following steps:
First, click on “Add Page.”
Click on “Add Page” on the pop-up screen.
On the next page, you should type you’re your page into the search bar. If Facebook created it, you should be able to see it. It pops right up. Then, click on the blue “Add Page” button.
If the pop up appears as a green checkmark, you are all set. You have successfully added the page.
Adding a Facebook Ad Account
Adding a Facebook ad account is almost identical to adding a page. It is vital to note that you can only add one ad account at first, and then you will have an opportunity to ad more ad accounts once you spend money on your first ad account. You are not allowed to host over five accounts concurrently. The following are the steps you should follow:
Click on the blue “Add Ad Account” button on your homepage.
Select “Add Ad Account.”
Add your “Ad account ID” into the box. Once you complete, click “Add Ad Account.”
Adding People to Your Business Manager Account
Facebook Business Manager allows you to add external advisors, clients, and employees. Adding people is easy, and you can limit the amount of access to each person. For example, limiting access to “employee only” is essential particularly when you want to assign one employee to handle and monitor an Instagram account and have another team that handles ad accounts and the accompanying analytics. The following are the steps you should follow when adding employees:
Go to your “Settings” icon located in the top right corner.
Click on the blue “Add” button.
Type the email address of your employee and then select “On” for either “Admin Access” or “Employee Access.” The email will allow Facebook to send them an email with access permissions. Then, click “Next.”
You will have a variety of options where you can assign your employee to any of the options provided on the right side, including Pages, Catalogs, or Ad Accounts. Check the box for Page, Ad, or Catalog you want each employee to be assigned to. Then select a role for your employee, such as “Page Advertiser.” Once you are satisfied, click “Invite.”
Your employee is sent an invitation which grants them permissions to one tool and account.
Deleting Facebook Business Manager
To delete, follow the following steps:
Go to “Settings”
Click “Business Info”
Click “Permanently Delete Business” on the right side of the page
Ad Manager Tools
After setting up your business manager tool, you might be interested in some additional benefits of creating ads in your Business Manager. When creating the ads in Ads Manager, you can create a highly targeted core demographic group with a “Create Audience” feature.
Here, you can choose a region, age, gender, and language to reach, and even specify interests you want your audience to share. You are also given estimates based on your budget and audience, such as the number of individuals to reach daily, and the number of people who will click on your link. These evaluations are essential when determining whether to decrease or increase the audience size or whether the allotted budget is enough. The following are the steps of creating ad managers:
Click “Business Manager” and from the icons that appear in the top left, select “Ads Manager.”
Select “Create New” under the “Ad Account” category and input the basic information, such as time zone, currency, and country for the ad. Click “Continue.”
If you have a pre-created audience, click ‘Use Saved Audience.” If not, input the information based on demographics.
You will see the “Audience Size” chart on your right. This provides estimates of the people you reach daily, impressions, cost per result, and relevance score. It helps if you narrow down the audience and determine whether you need to increase your budget.
You can now find the ad on your “Ads Manager” homepage. You will also be able to access Campaigns, Ad Sets, or the general Account Overview.
Business Manager Analytics
The analytics depend on your advertising audience, budget, and goals. Examples include:
Conversion lift: determines whether ads are generating conversions and sales
Split testing: Determines which ads have the highest conversion rate
Facebook Pixel: Facilitates your website to reach people with ads on Facebook after visiting your site
Brand lift: Determines the impact of your ads to optimize brand awareness
Mobile SDK: Sees what actions people are taking within your app to improve campaigns
Facebook Business Manager helps you and your team publish, create, and monitor ads, pages, and other business assets. Knowing how to create a Facebook Business Manager, how to add business pages, people, and ads, and how to create analytics in your account will be vital to ensuring that you track your Facebook marketing campaigns and determine whether improvements are needed for an increased visibility of your business on Facebook. This article has highlighted guidelines you might need in setting up the tool. We hope that this article has provided adequate information on how to set up and use the Facebook Business Manager.